Operations Management of Ladbrokes Plc - 3988 Words

Introduction Ladbrokes plc is one of the leading bookmakers in the high street in UK. It was established in 1886. Currently Ladbrokes plc operating with over 2200 branches across the UK and also operates in Ireland, Belgium and Spain. In this assignment we are focusing on the operational activities of the Ladbrokes plc. Task 1 a) The role of operations management The operations management can be defined as the systematic processes which convert inputs in to finished goods or service by adding the value. The operations management is very important in modern days as the competitiveness among the businesses very high. Therefore most of the organizations do have a special functional unit for manage the operational activities of†¦show more content†¦* Create competitive pricing and trading management to improve product range and optimise margin. The betting industry in UK is dominated by few companies in the market. The competition among them is very high in order to gain new customers and to retain the existing customers. Therefore to implement best strategy to achieve their strategic objectives the company need to have knowledge of its environment. In order to analyse the business environment the following tools can be used. * SWOT Analysis * Porter’s five forces analysis SWOT Analysis of Ladbrokes plc This analysis will help to identify the internal environment against the external environment. The internal environment analysis identifies the strengths and weaknesses of the company and the external environment identifies the opportunities and threats to the company. According to the Ladbrokes plc internal environment analysis the following strengths and weaknesses can be highlighted. Strengths * Brand image * Advance technology * Low operational cost compared to its rivals as call center tasks allocated to some retail shops. * Use of the loyalty card * Quality of the customer service Weaknesses * High labour turnover. * Lack of modern gambling machine to attract new customers. * Limitations of offers available to the customers. The external environment of Ladbrokes plc highlighted the following opportunities andShow MoreRelatedWilliam Hill s Biggest Competitor1970 Words   |  8 Pageson the financial data, indicate that William Hill is a company worth investing for those who are conservative investor and who are able to take a risk in order to achieve higher return from investment. Introduction The chosen company William Hill PLC is one of the best known brand in the world. It was originally created by William Hill in 1934, and it has been playing an important role in the development of the UK’s market for gaming and betting services. During all these years, it has built anRead MoreSwot Analysis Report1228 Words   |  5 PagesSince 1994 Hilton acquired all of Bally Entertainment, making the largest gaming company in the world. In 1997 they founded an alliance with Ladbroke Group PLC in (now Hilton Group, owner of Hilton International and the rights to the Hilton name outside the US) to unify the Hilton brand worldwide. With a downturn in the gaming industry translating into sluggish results in Hilton’s gaming segment, the company spun off its gaming interests as Park Place Entertainment. In 1999 Hilton made a massiveRead MorePaddy Power Essay8261 Words   |  34 Pages.................................... 15 Online Marketing Group:....................................................................................................... 16 Online Operations: .................................................................................................................. 16 Operations .................................................................................................................................... 17 Licensed Betting Shops: ..................Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pageson the Companion Website. These are a selection of cases from recent editions of the book which remain relevant for teaching. The case studies are intended to serve as a basis for class discussion and not as an illustration of either good or bad management practice. They are not intended to be a comprehensive collection of teaching material. They have been chosen (or speciï ¬ cally written) to provide readers with a core of cases which, together, cover most of the main issues in the text. As such, they